Working with Retail for Safer High Streets

4 panellists sat on chairs in front of a screen saying 'superdrug x our streets now'

International Women’s Day Panel 2024

Not Our Culture. Sexual Harassment includes all unwanted behaviour of a sexual nature

In 2024, we won a contract with major retail brands Superdrug and Savers to deliver key pieces of work that would create long lasting impact away from the normalisation of sexual harassment in both businesses. 

We aimed to create workplaces where staff:

  • Understand the prevalence and impacts of normalised forms of sexual harassment, both in and out of the workplace

  • Feel confident and comfortable reporting and discussing harassment, harmful behaviour or language that makes them uncomfortable

  • Know how to take action, whether in responding to disclosures or challenging harassment in the moment

More broadly, working with retail brands and in store colleagues means contributing to safer and more inclusive high streets, particularly for women, girls and marginalised genders.

388 delegates trained f2f, 87% of delegates rated the training 5/5 and 95% would recommend the training to others. This is in an infographic.

More broadly, working with retail brands and in store colleagues means contributing to safer and more inclusive high streets, particularly for women, girls and marginalised genders. 

Over 18 months, we:

  • Trained senior staff face to face, including Head Office, Area Managers, People & Culture Teams and Distribution Centre Managers. 

  • Rolled out a company wide awareness campaign involving a face to face panel event, creation of visual assets and a joint podcast episode.

  • Developed scalable training content through a train the trainer model and e-learning that could be rolled out to all colleagues.

In total, we reached over 14,000 Superdrug and Savers employees with our training materials. 80% of attendees we trained directly felt more confident tackling sexual harassment in their role at work after our session.





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Our Streets Now: Changemaker Workshops